The “Values of Türkiye” and “Portrait of the Türkiye Brand in Figures” exhibitions, organised by the Presidency’s Directorate of Communications as part of the NATO Summit, brought together Türkiye’s cultural heritage, international achievements, and strategic capabilities with domestic and international visitors.
Prepared by the Presidency’s Directorate of Communications as part of the NATO Summit held in Ankara on 7–8 July, the exhibitions were presented at various locations across the capital with the aim of promoting Türkiye to the international community through a comprehensive and multidimensional perspective.
Hosted in areas frequented by Turkish and foreign state representatives, members of diplomatic missions, representatives of international organisations, and members of the press, the exhibitions provide a comprehensive presentation of Türkiye’s cultural heritage, international achievements, economic and technological progress, as well as its diplomatic and humanitarian engagement on the global stage.
Throughout the NATO Summit, the exhibitions welcomed visitors at the Exhibition Hall of the Presidency’s Directorate of Communications, Esenboğa Airport International Terminal, and Armada Shopping and Business Centre. They aim to contribute to cultural diplomacy efforts by highlighting Türkiye’s soft power assets while presenting the country to international visitors through a holistic perspective.
While Türkiye’s cultural richness, international achievements, and strategic vision are conveyed to different target audiences through exhibitions, they aim to contribute to strengthening our country’s brand value, reinforcing a positive country image, and supporting public diplomacy activities.
