Vision

To establish profound and multilateral relations with the national and international public opinions, decision makers and media; to ensure a qualified representation of Turkey in all fields applying all communication tools and methods, and to “empower the Turkey brand” accordingly..

Mission

To develop a holistic communication strategy at national and international level comprising all state institutions based on a concept of common language; and to carry out its functions on this basis. To share Turkey’s policies, practices and approaches with public opinions and counterparts in a planned, continuous and effective manner, and to raise awareness. To monitor closely and evaluate media and think tanks, and to inform relevant authorities and public opinions in this context. To manage/improve relations with the press; to take steps to facilitate the professional activities of press members and to contribute to the development of the press. To arrange and conduct necessary activities and regulations for the effective management of the communication between the nation and state.