The book "Nation Branding Experiences from Türkiye and the World" was published by the Presidency's Directorate of Communications. It explores the prosperous, resilient, and robust characteristics of our country, its institutions, and the sector as a country brand that continues to ascend and shine globally. Additionally, the book provides an account of country branding activities and country cases that have gained recognition on an international stage.
This book, which seeks to bolster the "Türkiye Brand," incorporates the perspectives of academics, public-private sector managers, experts in public diplomacy, artists, chefs, media professionals, and prominent film industry figures, in addition to domestic and international perspectives on country branding.
Please click here to view the entire book.