Speaking at the fourth International Strategic Communication Summit (Stratcom Summit'24) organised by our Presidency's Directorate of Communications under the theme "AI in Communication: Trends, Traps and Transition," UK's Prime Minister's Office and Cabinet Office Head of Government Communications Service International Emma Turner stated that advancements in security and defence, hybrid threats, and combating disinformation have made their work the fastest-expanding field.
Turner evaluated the UK's communication vision in her address titled "Global Strategies for Effective Government Communication."
Turner noted that while artificial intelligence is rapidly improving, it also entails the problem of disinformation.
Stating that she and her team work in various areas, including trade, management, climate, security and defence, Turner said, “Advancements in areas such as security and defence, combating disinformation and cyber security in particular have increased the workload of our team from 70 per cent to 90 per cent in the last 2-3 years, making it the fastest-expanding field.”
Turner stated that artificial intelligence offers many opportunities to facilitate daily life and has radically changed their lives.
Pointing out that the day starts with phones using facial recognition technology and that social media algorithms generate engaging content, Turner emphasised that artificial intelligence is used in many aspects of daily life.
Artificial intelligence and security challenge
Turner stated that it is essential to recognise that texts generated by AI-assisted language learning models are merely attempts to produce a coherent message rather than factual information.
Stating that they have established certain strategies to develop innovative approaches in the UK, Turner explained that within the scope of this strategy, they have set various frameworks and policies to ensure the ethical and responsible use of artificial intelligence.
Turner noted that, as per the Organisation for Economic Co-operation and Development's (OECD) 2023 report, 52 percent of respondents in a survey conducted in the United Kingdom stated that they believe the government can only use their personal data for lawful purposes.
Stating that using this technology responsibly is vital to increase public trust and provide accurate information, Turner emphasised that they are working to further increase the percentage that emerged as a result of the survey.