President Recep Tayyip Erdoğan will participate via video message in the Summit, which will bring together representatives from academia, think tanks, the public sector, the media, the private sector, non-governmental organisations, and international organisations from over 30 countries.
International Strategic Communication Summit (Stratcom Summit ’21), organised by the Presidency’s Directorate of Communications in Istanbul as a two-day event kicks off.
The summit, which aims to be a leading platform shaping the strategic communication environment, will bring together experts in the field of communication from around the world at the Haliç Congress Centre.
Presidency’s Director of Communications will deliver a speech at the Summit, where President Recep Tayyip Erdoğan will participate via video message.
At the summit, a total of 121 speakers and over 3,000 guests from 23 different countries will gather in two separate halls for two days, which will be attended by representatives from academia, think tanks, the public sector, the media, the private sector, non-governmental organisations, and international organisations.
The Summit will address current issues such as strategic communication, public diplomacy, digital diplomacy, disinformation, crisis management, communication campaigns, state communication, new media, public relations, open intelligence, social media network analysis, metaverse, nation branding, market data, trends in new communication technologies, strategic marketing, media budgets, impacts of algorithms on human life, opinion research and political communication.
On the first day of the summit, Assistant to the President of Azerbaijan Hikmet Hajiyev will deliver a speech titled, “Karabakh: Communication of a Victory”.
During an exclusive session titled “Life Begins When We Connect,” Minister of Transport and Infrastructure Adil Karaismailoğlu will discuss the strategic achievements of Türkiye’s transportation, infrastructure, and communication projects.
Senior executives working in the field of strategic communication from international organisations such as NATO, the European Union, the OECD, the United Nations (UN), UNICEF, UNEP, UNDP, the International Atomic Energy Agency (IAEA) will participate as speakers.
UNICEF Director of Communications Paloma Escudero with the presentation titled “Communicating for Every Child”, the OECD Director of Public Affairs and Communications Anthony Gooch Gàlvez with the presentation titled “Communicating in Times of COVID-19 Pandemic”, the IAEA Digital Communications and Public Information Materials Head Miklos Gaspar with the presentation titled “Communicating Nuclear Energy”, are among the speakers of the summit.
A host of bureaucrats who shape their countries’ communication strategies will share their experiences
At the “Türkiye’s Brands” special session, Gürcan Karakaş, CEO of Türkiye’s Automobile Joint Venture Group (TOGG), Mehmet Kalyoncu from Istanbul Grand Airport (IGA), and Mert Dorman from Turkish Airlines (THY) will share the stories of our country’s leading brands with the audience.
At the summit, prominent figures of Türkiye's advertising and media planning ecosystem, such as Alemşah Öztürk, İlkay Gürpınar, Gonca Karakaş, Nüzhet Algüneş, will also take part at sectoral panels.
Domestic data and artificial intelligence companies operating in the international market such as Etiya, Datamind, Tazi.ai and Somera will evaluate current developments.
Data from research in the fields of information wars, disinformation, and open intelligence will be presented to the audience at the summit, with the participation of academics from Türkiye and abroad.
Details of Türkiye’s domestic and international activities in various fields will be presented.
Leading digital publishers of our country will present their views on the redefined journalism profession in a special session of the summit.
High level bureaucrats who shape their countries’ communication strategies will share their experiences.
High-level bureaucrats who shape communication strategies in countries such as Singapore, Great Britain, Estonia, Latvia, Chile, Kosovo, and Nigeria will share their experiences with communication campaigns in their respective countries.
Alex Stuart Aiken, Government Communication Services (GCS) Head of Profession, will address the fundamental principles of Strategic Communication in his speech today.
In addition, Janis Sarts, Director of NATO Strategic Communications Centre of Excellence, will make a presentation on strategic communication.
President of the Turkish Red Crescent Kerem Kınık will share Türkiye’s experiences in humanitarian aid and crisis communication in a special session.
The latest developments in public broadcasting will be presented
The summit will include an exclusive panel featuring women communication professionals.
At the summit, executives from Turkish Radio and Television Corporation (TRT) and Anadolu Agency will address the latest developments in public broadcasting in exclusive panels, while “The Future and Content Strategy of Video” panel will delve into the video-watching habits of today’s youth.
Global CEOs of world-renowned research companies such as IPSOS CEO Ben Page and Nielsen CEO Yuneeb Khan, as well as public authorities, will speak at the summit, which will also be attended by the globally known social media influencers, authors, and academics.
Stratcom Summit ’21 will also feature famous authors and speakers such as Twitter influencer Vala Afshar, Simon Anholt, regarded as the founding father of nation branding, and Sheera Frenkel, author of the world’s best-selling book on Facebook, The Ugly Truth.
Among the speakers are Nancy Snow, Derina Holtzhausen, and Glen Gilmore, all of whom are respected academics in the fields of marketing, technology, public diplomacy, and strategic communication, as well as David Carroll, who gained recognition for his work uncovering the Cambridge Analytica scandal and narrating the documentary, The Great Hack.
The Summit will also include a panel showcasing real-life experiences of Syrian businesspeople’s contributions to the Turkish economy, as well as our active-duty soldiers who served in Türkiye’s close-quarters fight against DAESH, who will share their firsthand experiences with the audience.