The International Strategic Communication Summit (Stratcom Summit'23), hosted by the Presidency's Directorate of Communications, held a panel on "Building International Resilience."
At the International Strategic Communication Summit organised by the Directorate of Communication in Istanbul, Ambassador Murat Lütem moderated the panel titled "Building International Resilience" with the participation of Aleksandra Sasa Gorisek, Director of Communications of the International Federation of Red Cross and Red Crescent Societies, Matthias Lüfkens, UN Communications Consultant and Prof Ulrich Brückner from Stanford University.
Pointing out that the International Red Cross and Red Crescent Societies (IFRC) provide assistance before, during and after disasters, Gorisek noted that 2 million people were supported in 2022.
Emphasising the importance of coordination before, during and after crises, Gorisek underlined the need to act immediately in emergencies.
Gorisek emphasised the importance of strategic communication in diplomatic discussions and post-disaster relief efforts.
Learning what is happening on the ground is key, Gorisek said, emphasising the need for a national and local presence.
Gorisek outlined three fundamental principles that guide their approach to strategic communication: firstness, accuracy and reliability.
UN Communications Consultant Lüfkens said that many people are members of social media platforms and that state institutions need to be present on every social media platform and embrace the changes.
Lüfkens remarked, "Social media has begun to be employed as a weapon," owing to the extensive communication that occurs on these platforms.
Lüfkens advised states to develop a decentralised communication network on social media.
Lüfkens asserted that the establishment of an interactive collective is critical in the realm of strategic communication and that this holds true not only for states but also for institutions and international organisations.
Professor Brückner stated that everything can become complicated when it comes to disinformation, propaganda, and cyber threats, adding, "There is a threat to all of us, and if things go well, states protect us. We collectively safeguard the future if states are members of a greater entity. This is a technological race, and we must significantly fortify ourselves."
Stating that he often hears the question, "How will artificial intelligence be used in the future?" Brücker asserted that, technologically speaking, anything is possible and that artificial intelligence will generate entirely new outcomes.
Underscoring that individuals and persons are not objects, Brückner said, "We are not objects of governments and states. We are not objects created for new technological tools."