The rapidly growing global wellness (health and well-being) tourism sector is expected to expand at an average annual rate of 9.1% between 2024 and 2029. Within this dynamic growth, Türkiye has risen to a leading position by being named as the world’s best wellness destination in 2025, thanks to its deep-rooted hammam culture, rich thermal resources, modern SPA facilities, and healthy Mediterranean cuisine. This award, granted by Matador Network, confirms the country’s great potential in health tourism.
Anatolia’s abundant thermal resources make Türkiye one of the most important thermal regions in the world. The country ranks 7th globally and 1st in Europe in terms of mineral resource richness. Its healing waters, reaching temperatures of 20–110°C, have positive effects in the treatment of rheumatic, skin, and vascular diseases. Afyonkarahisar, Bursa, and Pamukkale stand out as the leading centres in this field.
The wellness experience is not limited to thermal tourism alone. Coastal regions such as İzmir, Bodrum, and Antalya are ideal for those seeking peace and tranquillity. The recently popular “quietcation” trend offers opportunities to disconnect from technology and reconnect with nature through detox and yoga retreats, helping restore mental and emotional balance.
Overall, the wellness experience offered by Türkiye promises visitors not just a holiday, but a holistic journey of well-being that provides physical renewal, mental relaxation, and spiritual strengthening. By combining its historical heritage with modern health practices, Türkiye has succeeded in becoming the centre of global wellness tourism in 2025.