Türkiye is the fastest growing country in terms of TV series exports. Türkiye ranks second in the world after the US in terms of TV series exports.
Turkish TV series are popular in many regions, especially in the Middle East, Latin America, and the Balkans. A television series broadcast in Türkiye is simultaneously broadcast in Georgia. The fate of the female lead in this modern drama, Georgia's most watched production in recent years, has a profound impact on the audience.
Turkish dramas about historical romances and war are also popular in the Middle East, the Balkans, and other regions. Interest in these regions stems from the dramas' depictions of history, culture, family values, and moral concepts.
Turkish TV series exporter İzzet Pinto said, "There are no violent scenes or swearing in our TV series. They are suitable for the whole family, including children. In many countries, our series air during primetime. They are thus exportable to a great number of countries."
According to the data, Türkiye's TV series export volume reached 1 billion dollars in 2023. This volume has increased 350 times in the last 11 years.
Turkish TV series have been broadcast in over 170 countries, reaching 750 million viewers.
Pinto stated that the series' popularity has also been reflected in tourism, noting that the number of internet searches about Türkiye increased by 350 percent after the Turkish series were broadcast in Croatia.
As many TV series are filmed in Istanbul, tourism companies have seized the opportunity to organise special tours.